How to integrate sales and marketing
Much has been written on the relationship between marketing and sales; two core functions with the same commercial goals but often out of sync. By being integrated rather than isolated, both will reap the benefits.
PR is dead, long live PR: the challenges (and a new future) for public relations
The future of PR in today’s converged digital landscape owes more to its instinct for engagement and relationship with marketing than the plight of media relations. Alister Foye, communications director at Leader, breaks out the tarot cards and dusts off his crystal ball to predict a future for PR.
