Businesses like certainty but COVID delivered a huge shock that caught everyone broadside. As we look forward to 2021 – and a vaccine – Companies are still faced with an uncomfortable number of uncertainties.
While a recent survey suggests that marketers might be questioning their own right to sit in the boardroom, others argue that the role of the senior marketer has never been more important for business success.
With uncertainty in the air, many see economic storm clouds gathering. So will ‘batten down the hatches’ be the right response, or could cutting marketing budgets pose a genuinely existential threat to brands and businesses?
Finding your own unique space in a congested ‘me-too’ market can be hard. Far from being a ‘soft’ factor, company culture can be a great place to start exploring – or building – what stands your business apart from the crowd.
B2B has always been considered a bit of a Cinderella when it comes to creating engaging content. And it’s not getting any easier.
Creating engaging articles, graphics and other marketing content for apparently unexciting B2B & industrial products might seem an impossible task. But engaging B2B content marketing can (and almost certainly should) be done!