Leader Marketing Partnership provides integrated Marketing & PR Services from its home in Stratford-upon Avon to businesses across Warwickshire, the Midlands and beyond.
Technologies like marketing automation are powerful and here to stay. Used the right way they can free marketers to focus on creativity, insight and customer engagement.
Is marketing automation really the ‘magic bullet’ solution to your every marketing need? And why, if automation is so effective, does Leader continue to place such a strong emphasis on human management and intervention?