Marketing Communications Archives - The Leader Marketing Partnership

Chop, change and reuse – why content repurposing matters

Content generation is one of the primary functions of any marketing department, whether they are in-house or operating under an outsourced model.

Dan Hemming July 5, 2022

Man looking at drinks in vending machines

Beyond reason: Overcoming buyer inertia for b2b sales success

Leader Marketing Communications Director Marc Sanderson looks at how overcoming the hidden challenges of risk aversion and buyer inertia is the key to unlocking b2b sales growth.

Marc Sanderson May 26, 2021

How to integrate sales and marketing

Much has been written on the relationship between marketing and sales; two core functions with the same commercial goals but often out of sync. By being integrated rather than isolated, both will reap the benefits.

Alister Foye March 10, 2021

When you’re flying into a storm, don’t switch off an engine

With uncertainty in the air, many see economic storm clouds gathering. So will ‘batten down the hatches’ be the right response, or could cutting marketing budgets pose a genuinely existential threat to brands and businesses?

Gerry Vincent March 18, 2019

Great web design and the science of simplicity

All the evidence shows that simple website designs perform best, so why do so many website projects succumb to complexity? And what you can do to keep simplicity at the heart of your own website design?

Faye Hampson February 25, 2019

Overcoming ‘content shock’: ideas for B2B marketing content that engages & inspires

B2B has always been considered a bit of a Cinderella when it comes to creating engaging content. And it’s not getting any easier.

Gerry Vincent September 5, 2018

PR is dead, long live PR: the challenges (and a new future) for public relations

The future of PR in today’s converged digital landscape owes more to its instinct for engagement and relationship with marketing than the plight of media relations. Alister Foye, communications director at Leader, breaks out the tarot cards and dusts off his crystal ball to predict a future for PR.

Alister Foye July 20, 2018

Yes you can! Rising to the challenges of industrial and B2B content marketing

Creating engaging articles, graphics and other marketing content for apparently unexciting B2B & industrial products might seem an impossible task. But engaging B2B content marketing can (and almost certainly should) be done!

Gerry Vincent May 15, 2018

Leader Marketing Partnership provides integrated Marketing & PR Services from its home in Stratford-upon Avon to businesses across Warwickshire, the Midlands and beyond.

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