Businesses like certainty but COVID delivered a huge shock that caught everyone broadside. As we look forward to 2021 – and a vaccine – Companies are still faced with an uncomfortable number of uncertainties.

If you want your website to attract, engage, convert and retain customers, then blogging remains one of the most powerful weapons in your digital marketing arsenal.

While a recent survey suggests that marketers might be questioning their own right to sit in the boardroom, others argue that the role of the senior marketer has never been more important for business success.

While most marketers would agree that ‘insight’ is a vital part of their work, genuine marketing insight is being all-too-frequently buried and lost under a tidal wave of data and analytics.