Leader extends partnership with Guild of Architectural Ironmongers (GAI)

Leader is proud to have strengthened its relationship with the Guild of Architectural Ironmongers (GAI) through a new outsourced marketing agreement.

GAI is the only trade body in the UK that represents the interests of the whole architectural ironmongery industry – architectural ironmongers, wholesalers, and manufacturers. The new agreement follows the completion of a marketing audit and strategic review, and successful delivery of an ambitious initial marketing programme which included the delivery of a new website.

Under the strategic direction of our Marketing Communications Director Marc Sanderson and supported by the Hub team, Leader will deliver a fully outsourced marketing programme encompassing a complete suite of marketing services.

Marc said: “We are delighted to have extended our relationship with the GAI and to continue working closely with the GAI team to deliver an exciting and effective marketing strategy that supports its ambitious plans to grow both in the UK and internationally.”

GAI Chief Executive Simon Forrester said: “We are very pleased to be working with Marc and the team at Leader. Throughout the marketing audit and strategic review, it was clear that Marc fully understood what we were looking to achieve, and this has been demonstrated through the subsequent delivery of marketing direction and communications support.

“As well as the essential day-to-day communications we require as a membership organisation across the different platforms, we also have some exciting projects in place and look forward to working with Leader on these in the future.”

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