Following the successful completion of a marketing audit and strategic review earlier this year, Leader has been appointed as the outsourced marketing partner for the Guild of Architectural Ironmongers (GAI).

The GAI is the only trade body in the UK that represents the interests of the whole architectural ironmongery industry – architectural ironmongers, wholesalers and manufacturers.

Leader is working closely with chief executive Simon Forrester and the GAI executive in areas including member engagement, recruitment, and advocacy and representation for the wider architectural ironmongery sector.

The work is being directed and managed by our Marketing Communications Director Marc Sanderson, with support from the Leader Hub.

Marc comments: “We are delighted to be working alongside Simon and his team to deliver an exciting new marketing strategy, supporting the Guild’s ambitious plans for growth not just in its traditional UK markets but also in increasingly important international markets.”