Leader wins with client at trade association awards

Leader’s work with The Guild of Architectural Ironmongers (GAI) has been recognised with a trio of wins and commendations at the prestigious Trade Association Forum (TAF) Awards 2024.

The GAI scooped the Magazine of the Year award for its quarterly Architectural Ironmongery Journal (AIJ), following a 2023 relaunch which included a new design, editorial innovation, and increased emphasis on its digital presence.

The Guild’s innovative Architect + Designers’ Guide to Architectural Ironmongery, structured around a unique new overlay to the RIBA Plan of Work, was Highly Commended in the Publication of the Year category.

And the GAI was also Highly Commended in the Association / Supplier Partnership category for its work with The Leader Marketing Partnership on these projects as well as its wider marketing delivery and services.

Emily Wallace, Chief Executive of the Trade Association Forum and one of the head judges on the panel, said: “The judges were really impressed with how the Guild has built the skills of its team through an embedded partnership to transform their marketing and communications material.

“The Architectural Journal is a case in point – excellent design and a good range of interesting practical and general content for its readers.”

Now in its 21st year, the Trade Association Forum (TAF) Awards 2024 are supported by the Department of Business and Trade, and recognise excellence, innovation and best practice among trade associations in the UK. This year’s awards attracted a record number of entrants, with the winners announced at an event hosting 350 representatives from more than 50 different associations, held at De Vere Grand Connaught Rooms in London’s Covent Garden on Thursday 22 February.

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