Our Approach
Our Approach Our Approach Our Approach Our Approach Our Approach Our Approach
Our team is filled with experts across the full range of marketing communications, including design and digital. And, whether we’re supporting a one-off campaign or we’re your fully outsourced marketing provider, we make sure that you’re provided with the highest quality service possible.
From the first day, the people you meet will be the people that you work with. Supported by a team with the most relevant skills and experience.
Director-led
Leader’s director-led approach provides the highest quality service possible. Director-led means that the lion’s share of account handling and campaign delivery at Leader is undertaken by our most experienced creative and marketing experts, each with over 15 years’ experience. From the start, the people you meet will be the people that you work with. Every day.
This is the reverse of the standard agency model where the most experienced staff work the least time on accounts.
Leader offers the perfect marketing services for an entrepreneur. With insight across both marketing and business strategy.
Dr Isabella Moore CBE
Role of Strategy
We work collaboratively with clients to make sure that their marketing strategy aligns with their commercial goals, target audiences and the current market. Whether you’re a new business trying to get heard and seen, or an established business aiming higher or striving to reach new audiences, we’ll support you on that journey through a carefully-considered marketing strategy.
We’ll talk to you about where you are and what you’re doing. What sets you apart from your competitors? Already dabbled in marketing? We’ll find out what’s working and what’s not. And, if marketing is a mystery then we’re also here to help you create personas, a tone of voice, and develop a set of brand values that helps bring your business to life.
Communications with a purpose
A fully coordinated campaign considers the overall outcome not the individual outputs. How you get there is communications with a purpose.
Awareness
The greatest challenge – getting attention in the first place. But a combination of advertising, SEO, email, paid social, and PR will see a return.
Interest
The first signs of engagement – how interesting has activity been? Check the email open rates, social likes and shares, SEO clicks. At this point, your website steps up and plays its part.
Desire
Something more meaningful. The value exchange. Giving prospects a reason to want to hear more from you. Insightful articles, relevant case studies, all looking and reading great.
Action
What this is all about. The buying signals that show prospects are getting serious. Direct contact, requests for quotes, free trials. Whatever works for sales.