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Faye Hampson
Managing Director & Creative Director
One of Leader’s real strengths is the way we can integrate the strategic potential of design and the tactical expertise of Leader’s Hub team with the work of our frontline communications directors.
Faye leads our management team, as well as being Leader’s creative director.
Skilled in a complete range of design work, she has a particular passion for delivering integrated campaigns which draw traditional design elements such as typography, photography, and print together with innovative digital and technology solutions.
Faye brings a strategic perspective into the role of design for every client. This is essential in our strategy and insight work and has led to some creative, compelling, and commercially astute work for clients. Work that perfectly complements the marketing strategies developed with her fellow directors.
“One of Leader’s real strengths is the way we can integrate the strategic potential of design and the tactical expertise of Leader’s Hub team with the work of our frontline communications directors. It is a distinctive approach which has proven time and time again to deliver informed, relevant and, above all, highly effective visual design outcomes.”
An experienced design team lead with a strong background in both agency and in-house environments, Faye joined Leader from health, beauty, and household products distributor DCS where she worked with brands including Unilever and Proctor & Gamble. Over the years, she sharpened her skills in agency roles, working across sectors including FMCG, manufacturing, beauty, health, logistics, and charity.
Describe marketing in three words:
Creative, integrated, proactive.
How would you describe your approach to marketing:
As the Creative Director I guess I would say my approach is very much about the visual impact that design and digital can play within the overall marketing and communications mix. Whether it’s about print or digital, it’s always about marrying user experience, branding and content.
What do you most enjoy about your work:
The variety. Every day really is different, working across print and digital for many different clients from different business backgrounds. As Managing Director, the best thing, is our team of people and partners I work with. Our team are experienced, talented marketers and designers, who truly have a passion for what they do.
What do you do in your spare time:
When I’m not standing by a pitch watching my son’s play football, or watching my son and husband play bowls, I can normally be found walking in the countryside with our dog, or at rehearsals for our latest musical theatre show.