James Holden.


Joining Leader in 1983, James has almost 40 years’ experience as a marketing and communications professional.   

With vast experience of consultancy life, having been lead consultant for major food, leisure and B2B brands including Greggs, Warwick Castle, Blenheim Palace and Linford Group, James was Managing Director of Leader for almost 30 years.  Following the transition to becoming an employee-owned business, he moves to become a consultant and minority shareholder as well as a director of the Leader Marketing Partnership Trust.  

“Leader has always been committed to providing the best possible service for clients. Becoming employee-owned leaves the Leader legacy in safe hands with a team that share a commitment to keeping these values alive. 

By marrying unchanging marketing principles and new technologies, and being trusted to provide honest advice, Leader will continue to help businesses to grow and be a force for good.” 

James is also an ordained clergyman and the Bishop of Coventry’s Chaplain to Business Leaders. 

James Holden

In his own words

Describe marketing in three words:

Meets needs profitably.

How would you describe your approach to marketing:


What do you most enjoy about your work:

There’s nothing better than seeing the Leader team doing a great job for clients and enjoying themselves in the process.

What do you do in your spare time?

Real tennis, bird-watching and bird photography.

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