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Marc Sanderson
Marketing Communications Director
As a Leader consultant I know that everything I do with clients is backed by the design, digital and specialist marketing skills of an outstanding team.
Marc is a Chartered Marketer and Fellow of the Chartered Institute of Marketing. In senior consultancy and client-side roles he has worked across most of the major marketing disciplines: marketing strategy and planning; brand development and management; content creation and curation; internal and external communication; lead generation and business growth; risk and reputation management; digital integration; customer experience; and more.
As a senior consultant at Leader Marc has helped develop dozens of new brand and value propositions, led many outsourced and integrated marketing teams, delivered PR and communications programmes for clients of all types and sizes, and created growth and competitive advantage for businesses across the UK, mainland Europe and North America.
His experience spans sectors as diverse as technology, construction, manufacturing, logistics and professional & legal services. He is also widely experienced in the public and not-for-profit sectors, from local government and statutory bodies to charities, trade and membership organisations.
Describe marketing in three words:
Insight, inspiration, graft.
How would you describe your approach to marketing:
I’ve always seen marketing as a craft – the point where art meets science, and with experience you can forge things which are not just informed and creative but effective.
What do you most enjoy about your work:
I’ve focused a lot on working with smaller and medium sized organisations over recent years; I particularly enjoy the energy, and the opportunity this provides for us to engage with the complete marketing mix. Turning tight budgets (and sometimes even tighter deadlines) into great brands, promotional plans and organisational outcomes is always a great feeling.
What do you do in your spare time:
Away from marketing (which I really do enjoy), I’ve definitely got more interests than I have spare time! I love music in almost all its forms, birdwatching and ‘the great outdoors’, cycling, literature and the cinema. I’ve also been learning the piano for a while, albeit at snail’s pace! I’m extremely proud to serve as a trustee of the wonderful Warwickshire Wildlife Trust, and to be able to provide a little pro bono support for the African Oyster Trust, a small charity which delivers nursery education and healthcare in the Gambia.