The Leader team worked closely with the owners at all stages of the design and build to create a site that appealed to a wide demographic and reflected their core patient base, ranging from high-ranking sports professionals to members of the public.  Leader’s designers took particular care over details such as a careful balance of brand colours (core brand colours are black, orange and silver), font choice, and ‘softening’ images with the subtle inclusion of curves and circles. 

The build was completed within four weeks despite the restrictions on face-to-face communication during COVID lockdown.  All discussions, updates and file-sharing between Leader’s account director, designers and the client during the build were done seamlessly via MS Teams. 

Leader’s team also SEO-ed the new site, ensuring that the on-page experience was fit for purpose, and integrated both Google Analytics and Search Console to give clarity and oversight for its future performance. 

Once launched, Leader’s team was on-hand to provide support and resolve any issues, including reviewing traffic/customer journeys using Analytics, minimising load times and migrating the videos to a new hosting platform. 

The new site rapidly moved up the rankings, and within weeks of launch was ranking #2 in Google for the company’s key search term.  Furthermore, patient feedback has been universally positive.