Efficient Procurement.

Positively Different: building the brand for a new business launch

efficient procurement leader case study

Our Client

Leader worked with procurement professional Chris Bassett to develop and launch a complete brand identity for his new consultancy business, Efficient Procurement.

Our Services

Our Work

The project began with a director-led Strategy + Insight audit to explore the new company’s proposed services, its capabilities, the competitive environment, target markets and more.

From this mix of primary and secondary research we developed a core brand concept of ‘Positive Procurement’.  This was designed to capture Chris’ belief in procurement as a strategic function, capable of making significant contributions to a company’s long-term competitive advantage and profitability, above and beyond short-term cost saving and tactical considerations.


By building on this strong central concept we were able to develop engaging key messages and a distinctive logo incorporating a plus-shaped icon at its heart. The brand identity was further developed with a rich gold and blue colour palette. This exciting brand identity and proposition was then rolled out via an integrated suite of marketing collateral, including a new website, stationery, business cards, presentations, email footers, branded social media platforms and more.

Efficient Procurement is now continuing to work with Leader on its ongoing content marketing and business growth strategies.

efficient procurement website tablet
efficient procurement logo

Chris Bassett
Founder, Efficient Procurement

Leader delivered so much more than I thought possible for our new business start-up. Working to tight budget and time restrictions they took my initial ideas and made them fly, creating a brand that completely captures what Efficient Procurement is about and what we are trying to achieve.

The feedback from the market has already been terrific, and I’m looking forward to developing our marketing further with Leader as our new business grows.

efficient procurement website
efficient procurement business card
efficient procurement web phone

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