European Women on Boards.

Leading Change: creating and curating the marketing content for a Europe-wide diversity project

European women on the board website

Our Client

Leader was approached to tender for this prestigious campaign designed to encourage greater gender diversity within boards across member countries.

The brief was to interview the very cream of female executive talent from across Europe and capture their experiences for an EU-funded web portal at europeanwomenonboards.eu.

Our Services

Our Work

After a successful tender process, eighteen top women executives from major multinationals across Europe were identified, approached and accepted the invitation.

The resulting interviews were posted onto the EWOB.com portal and offered a fascinating and detailed curation of their experience, with advice and learnings along the way.

Leader’s web team was also commissioned to design the portal homepage and navigation to deliver the best possible user experience.

Leader also engaged with the communications teams from each of the 18 interviewees’ organisations to help share content across social media, increasing reach, awareness and engagement.

European women on the board website

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