Our Work
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Fast No More
Creating a powerful brand and website for a vital new charity.
Our Client
Fast No More is a newly formed charity aiming to provide practical and emotional support to people who are choosing to stop fasting for weight loss. The organisation empowers individuals with inclusive, compassionate guidance and shares lived experiences to challenge harmful diet culture narratives.
As a new entrant in the sector, Fast No More needed to make a confident and clear first impression. Without an established identity or web presence, the team approached Leader to create a full visual identity and website that would bring their vision to life and connect meaningfully with their target audiences. The challenge was to craft a brand that conveyed credibility, empathy and empowerment, while delivering a digital platform that supported community engagement and search visibility from day one.
Our Work
We began by developing a distinctive brand identity that expressed the charity’s ethos of hope and strength. This included:
- Logo and visual identity – A clean, modern mark paired with a bold yet calming colour palette, ensuring accessibility and a warm, professional tone.
- Typography and design system – Accessible, friendly fonts and clear layout principles for web and print use.
We then designed and built the Fast No More website on a user-friendly content management system, allowing the client team to add and edit content as the organisation grows. Our work included:
- Content planning and writing support – We worked closely with the client to shape and refine their core messages, focusing on tone of voice, clarity, and inclusivity.
- Basic SEO setup – We implemented essential search engine optimisation to ensure the site would perform well in organic search, including meta descriptions, page titles, and alt tags.
- Responsive design – The site was optimised across mobile and desktop devices, creating a seamless experience for users however they access it.
Throughout, we offered strategic and creative guidance to help the Fast No More team feel confident in telling their story and owning their brand.
Results
The Fast No More brand and website launched successfully in early 2025 and has already begun to resonate with its audiences. The visual identity provides clarity and credibility, while the accessible website acts as a trusted hub for information and support. With strong foundations in place, the charity is now well positioned to build awareness, attract funding, and grow its impact in the years ahead.
