Our work and the results

While the Google click-through rate from the existing website was good, this was not converting into enquiries. A new modern, responsive design website needed to improve the user experience and encourage visitors to engage with the website and encourage visitors to make contact. The overall design, text style and size also needed to take into consideration its target demographic. It needed to be clear and easy to read across a variety of platforms and marketing assets.

Leader created a logo and visual identity for Lady Katherine Housing and Care that reflected its history and surroundings, with the leaves representing its rural location and extensive gardens. Incorporating flowing shapes and curves over sharp lines, the logo and website achieved a softer look and less corporate feel. This was coupled with a new, friendlier colour palette of soft greens and sunny yellow.

A concise and eye-catching website was launched, featuring all the key features on its homepage, highlighting the history and services. Clear and easy to navigate across different devices, the new site was fully mobile optimised and included brand new photography which better reflected the care facilities, its services, its history and its people. A contact form was also introduced, giving extra options to make easy contact, and to ensure enquiries reach the right person. The new Meet the Team section showcases its team of dedicated compassionate carers and managers.

Training was provided to Lady Katherine’s staff to enable them to update the text and image content as and when required. Knowing that Leader is only a phone call away for any support and maintenance, if needed.

The new visual identity was rolled out across all Lady Katherine Housing and Care marketing assets, including a new brochure and local print press advertising, as well as a new suite of stationery.

Visit the website here.