Leader Marketing Partnership provides integrated Marketing & PR Services from its home in Stratford-upon Avon to businesses across Warwickshire, the Midlands and beyond.
Partners in Paediatrics.
Making websites work harder for you
Partners in Paediatrics (PiP) is a not-for-profit partnership working to improve the quality of services and outcomes of care for children and young people. Funded by subscriptions from member organisations and commissioned project work, PiP also collaborates with trusts and universities to make sure the voices of children and young people are heard.
With an increase in the numbers of medical staff viewing its website from mobile devices, PiP appointed Leader to re-design and deliver a new fully responsive website.
Leader needed to re-design a website which reflected new requirements, improved navigation and could be managed long-term by the PiP team.
By incorporating its existing colours and branding, Leader created a distinctive website with an easy-to-use landing page which would allow visitors to readily locate information and links to its social media platforms, its Members’ Area, up-to-date clinical guidelines and its News and Events section.
Designed and created using a flexible custom-built system, Leader provided training to help equip the team to publish regular updates and add new content.
By consulting with PiP and fully understanding its needs, we were able to design a versatile, distinctive and informative website which built on its existing brand.
With mobile optimisation and ease of use key priorities, we also delivered a website that not only successfully met these key requirements but one that also enabled the team to manage and modify content moving forwards.
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