The new website and brand launched in January 2020. While excellent early results were initially tempered by the impact of Europe’s Covid-19 response, they quickly recovered to reflect and support Qcom’s strong performance through the pandemic period.

Despite the lockdown and associated economic headwinds, year-on-year website visitor numbers were maintained. Better targeting and richer content meant the average duration of each website session was increased by 60% compared with the previous website design (amounting to more than 70 hours of additional visitor time on the site in its first year).

As well as delivering better quality website visits, the strong content strategy also underpinned a social media campaign which has increased engagement by nearly 700% on the previous year, and grown the audience by 170%.

Email marketing has helped communicate with and support customers through this unprecedented period, and contributed to a strong new business performance through this most challenging of periods.