Leading for Growth: full service marketing for an award-winning fast growth enterprise

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Our Client

Today REPL Group is a world-leading consultancy and technology group specialising in workforce management, supply chain, point of sale and in-store digital solutions.

Founded in 2007, the company grew rapidly through its early years on the back of some great results and word of mouth recommendations. The directors approached Leader for support when, in their own words, “we knew we had reached the point where it was time for us to take our marketing more seriously.”

Our Work

Beginning with a marketing discovery project, we helped the company identify its core messages and value propositions. We established a new brand identity designed to help it build on an already impressive customer base.

Over the next three years we provided an outsourced Head of Marketing function, as well as services including digital marketing, design and public relations.

Initiatives including the launch of new divisions and products, marketing content strategies across key sales lines, and bespoke events designed to initiate and build user and customer groups.


Within a decade, REPL Group accelerated from a start-up enterprise to one of Britain’s fastest growing business success stories – a globally-recognised leader in the delivery of technology and process solutions for some of the world’s largest retail and supply chain companies.

Leader’s marketing team supported REPL through a crucial period in this journey as it doubled in size, launched new products and services, and established itself in important new markets and overseas territories.

In 2016 REPL’s outstanding export performance was recognised in The Sunday Times SME Export Track 100, and the company appointed its first full time Global Marketing Director.

REPL Director & Founder, Chris Love said:

Leader provided exactly the right blend of marketing expertise and implementation skills for the stage we were at.

They helped us put in place everything we needed to take us to the next level – professionalising our branding, transforming our targeting and messaging, and giving us the tools we needed to build our client base with some of the world’s largest retail and supply chain businesses.

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