Leader Marketing Partnership provides integrated Marketing & PR Services from its home in Stratford-upon Avon to businesses across Warwickshire, the Midlands and beyond.
Engineering Results: a recruitment & promotional drive for a global engineering giant
Rittal-CSM in Plymouth is the UK manufacturing facility for global engineering giant Rittal.
The facility is experiencing record growth levels, primarily due to £90 million of new pan-European contracts. Leader was asked help drive awareness and support a recruitment drive to attract talented individuals and help to fill approximately 200 vacancies including 30 apprenticeships.
Our team started by conducting interviews with senior Rittal-CSM leaders, to better understand both its stakeholder base and how to position Rittal as an attractive place to work. This review identified that technology, society and the global economy are changing and there is a huge emphasis among job seekers on self-development, so it was agreed to focus the campaign on Rittal-CSM’s considerable investments in training and experience.
From this evidence base we were able to design and build a dedicated Rittal-CSM careers website, styled in accordance with Rittal’s global corporate guidelines but editorially managed in the UK.
We then implemented a multi-channel campaign to ensure the site could be easily found and accessed.
Launching a small website into a highly competitive sector like recruitment is always a challenging brief but, within 18 months:
The wider promotional campaign has helped raise awareness of the business and its importance to the regional and national economy, something that has been recognised in multiple business awards:
Building our website with Leader was fast, affordable, and very effective. We were supported throughout the process by both the technical team and communications strategists. As a result we have a website which not only looks great and is easy to navigate, but most importantly it can be found. We now have a tailored, follow-on programme in place, including content marketing and Adwords, to optimise the site and ensure it reaches exactly the right audiences.
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